(Dân trí) – Tràng Tiền Chưng Cake – A Specialty Dish Preserving the Authentic Flavors of Vietnamese Tet

Dân trí) – This Lunar New Year, the bánh chưng market is more vibrant than ever with the introduction of Tràng Tiền Bánh Chưng. Made from premium ingredients and produced using modern technology, this special bánh chưng retains its rich, traditional flavor.

Founded in 1958, Kem Tràng Tiền has been a cultural icon, deeply rooted in tradition and heritage. From its beloved ice creams, cherished by generations, the brand has continuously innovated while preserving the essence of Vietnamese culinary culture.

This Lunar New Year, Kem Tràng Tiền proudly introduces its latest creation: Tràng Tiền Bánh Chưng – a perfect blend of tradition and modernity, offering an authentic and flavorful Tet culinary experience.

After more than six decades of development, Kem Tràng Tiền has become a culinary icon, deeply embedded in Hanoi’s cultural heritage. With a mission to preserve and spread timeless flavors, we not only continue to offer our classic ice cream products but also expand into other specialty delicacies.

Following the success of our Cốm Dừa and Phu Thê cakes, the launch of Bánh Chưng Tràng Tiền marks a new chapter as a symbol of Vietnamese Tet. This product reflects the values we have always upheld—delivering an authentic and evocative taste while blending tradition with modern convenience to meet the evolving needs of our customers,” shared a representative of Kem Tràng Tiền.

Bánh Chưng Tràng Tiền – A Taste of Tradition from Carefully Selected Ingredients

Bánh Chưng Tràng Tiền stands out with its authentic traditional flavor, crafted from premium, meticulously selected ingredients. Each component is chosen with care—from vibrant green dong leaves harvested from the northern mountains, broad and intact, cleaned using ultrasonic technology, to plump, milky-white Nhung sticky rice, which gives the cake its signature soft, cohesive texture and deep, fragrant taste.

Only the finest cuts of clean pork are used, perfectly paired with spicy Phú Quốc pepper and pure Himalayan pink salt, creating a refined and bold yet balanced flavor. The cake’s fresh green hue comes from natural riềng leaf extract, ensuring both authenticity and health benefits.

One of the key elements that set Bánh Chưng Tràng Tiền apart is its use of advanced sterilization and top-tier packaging technology. The high-pressure, high-temperature sterilization process eliminates microorganisms and mold, extending the product’s shelf life while preserving its signature taste, quality, and safety.

Compared to traditional bánh chưng, which has a short shelf life (3-4 days) and can become moldy, dry, or hard over time, Bánh Chưng Tràng Tiền overcomes these drawbacks through meticulous ingredient selection, specialized four-layer aluminum packaging, and cutting-edge sterilization technology.

The aluminum packaging used for Bánh Chưng Tràng Tiền is a four-layer specialized structure, designed to withstand high pressure and temperature during the sterilization process. This advanced packaging not only ensures the product remains free from external contaminants like air, light, and bacteria but also extends its freshness.

Thanks to this innovative preservation method, the moisture and texture of the bánh chưng remain intact, delivering the same soft and rich traditional taste. To further guarantee quality, Kem Tràng Tiền’s engineers employ airtight testing equipment, ensuring each package is vacuum-sealed and perfectly preserved from production to consumption.

Ms. Thanh Mai, a Hanoi resident, shared her thoughts: “Bánh chưng is an essential offering for ancestral altars on the 1st and 15th of every month, especially during Tết. My top priorities are delicious taste, safety, and longevity—without mold or spoilage. I chose Bánh Chưng Tràng Tiền because it meets all these criteria.”

Selection of Premium Tet Gifts

Bánh Chưng Tràng Tiền is not only a delicious dish but also carries deep cultural significance. With its sophisticated packaging design, this product is considered a suitable choice for various purposes, whether for ancestral offerings or as a meaningful gift.

Mr. Hoang Minh, a young customer, shared his thoughts: “Instead of choosing traditional Tet gifts like sweets or alcohol, I prefer selecting specialty delicacies as presents. They are both meaningful and practical. Knowing that Bánh Chưng Tràng Tiền is produced with a strict quality process, I feel confident purchasing it as a gift for my family and business partners this Tet.”

Customers can purchase Bánh Chưng Tràng Tiền at: Flagship Store 35 Tràng Tiền, Times City Shopping Center, Hanoi.

Additionally, Bánh Chưng Tràng Tiền can be ordered online through the following channels:

Hotline: 098 625 7979 Landing page: https://www.banhtrangtien.vn Fanpage: https://www.facebook.com/banhtrangtien.vn/ ShopeeFood: https://shopeefood.vn/ha-noi/kem-trang-tien GrabFood: https://bit.ly/grabfood-kem-trang-tien